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Workshops on Advanced Web Practices

October 22nd, 23rd, 25th, & 26th, 2012

Vancouver Workshops

Thank you to all participants for making our second consecutive year leading workshops in Vancouver a phenomenal experience!

If you’re looking for customized corporate training, don’t hesitate to contact Jeff or Kris to learn how we can help your organization create better experiences for your customers and citizens the world over!

User Experience Design Logo

User Experience Design

User Experience, Usability, UX – regardless of what you call it, it is the critical foundation that ensures a website’s success. In People Before Pixels User Experience training you’ll learn how to create engaging online experiences for desktop and mobile that focus on the most important part of digital interaction – the people who engage with your product or service!

Download the course overview for User Experience Training (PDF)

What You’ll Learn:

  • Creating and Using Personas
  • Paper Prototyping for Web and Mobile
  • Designing for a Global Audience
  • Wireframing
  • Remote and Moderated User Testing

Monday October 22nd, 2012
$650 CAD per participant

Information Architecture Logo

Information Architecture

Information Architecture – the art and science of structuring websites – ensures that site visitors can find the information they want quickly and easily. Using every day objects easily found at your local office supply store, Stop Searching. Start Finding. Information Architecture training will teach you the fundamentals of IA for both web and mobile.

Download the course overview for Information Architecture Training (PDF)

What You’ll Learn:

  • Open Versus Closed Card Sorting
  • Developing a Sustainable Website Structure for Web and Mobile
  • Creating and Using Personas
  • Getting Buy In From Inter-Disciplinary Teams
  • Architecting Taxonomies and Building Faceted Classification

Tuesday October 23rd, 2012
$650 CAD per participant

Writing For The Web Logo

Writing For The Web

Writing for the Web is much more than bullet point lists and plain language. How do you create meaningful experiences for users who only spend 7-10 seconds on any given web page? Chock full of in-class writing exercises, movies and group discussion, Creating Web Content That Clicks is definitely not your standard Writing for the Web training course!

Download the course overview for Writing for the Web Training (PDF)

What You’ll Learn:

  • Writing Web Content That “Speaks” To Your Readers
  • Working with Style, Tone, and Punctuation
  • Writing for Social Media & Mobile
  • Creating Persuasive Content for Online Engagement
  • Search Engine Optimization

Thursday October 25th, 2012
$650 CAD per participant

Content Strategy Logo

Content Strategy

Now that you know Writing for the Web, how do you manage your organization’s content across channels? With Social Media and Mobile added to the mix, developing an effective Content Strategy is paramount. Managing Web Content That Connects Content Strategy training brings “strategy” back to content enabling you to make smarter business decisions on when, where and how to publish content online.

Download the course overview for Content Strategy Training (PDF)

What You’ll Learn:

  • Planning For Content Using Analysis, Audits and Site Search Analytics
  • Delivering Content Across Social Media & Mobile Channels
  • Creating and Using an Editorial Calendar
  • Content Curation, Archiving and Tagging

Friday October 26th, 2012
$650 CAD per participant

Past Participants

Leaders

Jeff Parks

Jeff Parks

Leading: Information Architecture / User Experience Design

Jeff Parks is the co-founder of DIGIA UX Inc., an information architecture, user experience, and content strategy consultancy in Ottawa and is a member of the Board of Directors for the Information Architecture Institute. Jeff has lead conversations with thought leaders in design from around the world in the fields of Information Architecture, User Experience, Interaction Design, and Human Factors for Boxes and Arrows and Johnny Holland. In addition, he was the closing keynote at the 2012 Polish IA Summit and continues to guest lecture at colleges and Universities across Canada and around the world.

Kris Mausser

Kris Mausser

Leading: Writing For The Web / Content Strategy

Kris Mausser is a 1.0 veteran with over 10 years of web content experience in the areas of content strategy and writing. As co-founder of DIGIA UX Inc., Kris has worked with organizations ranging from Sephora and Microsoft to the Government of Canada in creating content that incorporates best practices in social media, content marketing, and user experience. Kris is founder of Content Ottawa, and a contributor for UX Matters.