April showers might bring May tulips but Canada’s capital also springs to life with another round of popular Follow The UX Leader training courses on User Experience, Information Architecture, Writing for the Web and Content Strategy! For the third year running, these often sold-out courses for web and mobile will once again be held at the historic Courtyard Restaurant in the Byward Market right in the heart of downtown Ottawa, Canada.
Workshops run from 8:30 a.m. – 4:30 p.m. and include continental breakfast, snack breaks and a hot plated 3-course lunch.
Deadline to register: April 16, 2012
User Experience Design
User Experience, Usability, UX – regardless of what you call it, it is the critical foundation that ensures a website’s success. In People Before Pixels User Experience training you’ll learn how to create engaging online experiences for desktop and mobile that focus on the most important part of digital interaction – the people who engage with your product or service!
Download the course overview for User Experience Training (PDF)
What You’ll Learn:
- Creating and Using Personas
- Paper Prototyping for Web and Mobile
- Designing for a Global Audience
- Wireframing
- Remote and Moderated User Testing
Monday April 23rd, 2012
$650 CAD per participant
Information Architecture
Information Architecture – the art and science of structuring websites – ensures that site visitors can find the information they want quickly and easily. Using every day objects easily found at your local office supply store, Stop Searching. Start Finding. Information Architecture training will teach you the fundamentals of IA for both web and mobile.
Download the course overview for Information Architecture Training (PDF)
What You’ll Learn:
- Open Versus Closed Card Sorting
- Developing a Sustainable Website Structure for Web and Mobile
- Creating and Using Personas
- Getting Buy In From Inter-Disciplinary Teams
- Architecting Taxonomies and Building Faceted Classification
Tuesday April 24th, 2012
$650 CAD per participant
Writing For The Web
Writing for the Web is much more than bullet point lists and plain language. How do you create meaningful experiences for users who only spend 7-10 seconds on any given web page? Chock full of in-class writing exercises, movies and group discussion, Creating Web Content That Clicks is definitely not your standard Writing for the Web training course!
Download the course overview for Writing for the Web Training (PDF)
What You’ll Learn:
- Writing Web Content That “Speaks” To Your Reader
- Working with Style, Tone, and Punctuation
- Writing for Social Media & Mobile
- Creating Persuasive Content for Online Engagement
- Search Engine Optimization
Wednesday April 25th, 2012
$650 CAD per participant
Content Strategy
Now that you know Writing for the Web, how do you manage your organization’s content across channels? With Social Media and Mobile added to the mix, developing an effective Content Strategy is paramount. Managing Web Content That Connects Content Strategy training brings “strategy” back to content enabling you to make smarter business decisions on when, where and how to publish content online.
Download the course overview for Content Strategy Training (PDF)
What You’ll Learn:
- Planning For Content Using Analysis, Audits and Site Search Analytics
- Delivering Content Across Social Media & Mobile Channels
- Creating and Using an Editorial Calendar
- Content Curation, Archiving and Tagging
Thursday April 26th, 2012
$650 CAD per participant
Learn more, save more – save on registration when you sign up for more than 1 course! 2 courses, save 10% …3 courses, save 15% …4 courses, save 20%!
