Thoughts By Thought Leaders bridges the digital divide between the web and business communities. Here you’ll find case studies, ideas and experiences that have helped organizations realize real business value in adopting or implementing advanced web practices in #UX, #IA, #CS and #WW.
November 2/2011 Kris Mausser
Here are links to resources that I recommend to clients, workshop participants and burgeoning web writers. While I don’t endorse any for-profit, I definitely recommend them as being my own personal, go-to resources that I hope you find as much value in as I have over the years.
July 24/2011 Kris Mausser
Most companies have a corporate lexicon that was created long before there was a need to categorize, tag and find information electronically. The problem in the digital era, of course, is that an internally derived, communications-driven corporate lexicon may or may not always align with the terms target audiences use to describe the products or services you offer.
