November 2/2011 Kris Mausser
Here are links to resources that I recommend to clients, workshop participants and burgeoning web writers. While I don’t endorse any for-profit, I definitely recommend them as being my own personal, go-to resources that I hope you find as much value in as I have over the years.
July 24/2011 Kris Mausser
Most companies have a corporate lexicon that was created long before there was a need to categorize, tag and find information electronically. The problem in the digital era, of course, is that an internally derived, communications-driven corporate lexicon may or may not always align with the terms target audiences use to describe the products or services you offer.