Thoughts By Thought Leaders bridges the digital divide between the web and business communities. Here you’ll find case studies, ideas and experiences that have helped organizations realize real business value in adopting or implementing advanced web practices in #UX, #IA, #CS and #WW.
April 10/2012 Kristina Mausser
Content. It’s the domain of many within an organization – public relations, marketing, communications, graphic design, and IT. While each can be disparate in their approaches to content, many will default to a common business concept so familiar you don’t need a business degree to understand its value: the target audience.
December 6/2011 Laura Creekmore
If you hang around the user experience world very long, you’ll learn that one of our obsessions is DTDT — no, not Do the Damn Thing — but Define the Damn Thing. Bless our hearts, it can seem that we love little more than endlessly debating the what of what we’re doing.
November 16/2011 Kristina Mausser
Here are links to some fantastic resources in the field of Content Strategy. While this emerging discipline is still in its infancy, there are a lot of great thought-provoking articles and tools that will have organizations starting to think about content differently.
November 7/2011 Sally Bagshaw
Recently I was at a networking event where another content strategist and I were excitedly discussing all of the great things happening in the world of content strategy…
October 12/2011 Clinton Forry
An effective content strategy bridges the critical gap between online and offline worlds, and the gaps between departments. When a content strategy is put in place, business goals will be met more easily, and people’s expectations with the brand will be fulfilled. I’ll drink to that.
