Thoughts By Thought Leaders bridges the digital divide between the web and business communities. Here you’ll find case studies, ideas and experiences that have helped organizations realize real business value in adopting or implementing advanced web practices in #UX, #IA, #CS and #WW.
December 5/2011 Jeff Parks
We’re thrilled to announce a partnership with the Jamaican Design Association that will allow all members – current and those signing up for the first time – an additional 10% off workshops that we’ll be leading in Jamaica this January at the world-class business hotel, The Jamaica Pegasus.
October 25/2011 Jeff Parks
The following are resources I would recommend checking out on the discipline of Information Architecture. Links include peer-written magazines, videos, podcasts, books, and more! I’ll continue to update this list over time, so be sure to come back once a month to find new resources.
August 29/2011 Jeff Parks
The following true story illustrates how using metaphors, and speaking to the experiences of the people you work with, can facilitate a greater understanding of projects without intimidating or overwhelming people.
July 30/2011 Mario Bourque
I’ve spent nearly 15 years working in an enterprise environment and my clients have, for the most part, been internal stakeholders. Something that I have personal success with is evangelizing UX in the enterprise. Many UX practitioners fancy giving presentations at conferences and workshops to groups of people who already understand UX and its inherent value;
July 5/2011 Laura Hampton
Understanding your target audience is the first step in creating an experience that meets their needs and engages them online. But we can never be sure we’ve create that experience without testing it. There are various ways of performing these tests: AB testing either on site or remotely, survey (again on site or remote), eye tracking, and monitored tasks. All of these work really well in gaining a fuller understanding of what real users experience on a site…
