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Thoughts By Thought Leaders bridges the digital divide between the web and business communities. Here you’ll find case studies, ideas and experiences that have helped organizations realize real business value in adopting or implementing advanced web practices in #UX, #IA, #CS and #WW.

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Debating with Conviction

January 1/2013

ux

In a world of such great uncertainty, why is not the evolution of our own thinking and the ideation of how we share ideas the highest of priorities? And by this I don’t mean evolving technologies but rather to question with conviction the diamond like resistance to change within organizations.

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Enterprise Content Strategy Comes Down To Governance and Workflow

August 9/2012

Content Strategy governance

Content strategy. It’s all well and good that many of the outputs we talk about in the industry are related to tactics, but what about the higher level strategy and implementation? How do organizations go about adopting a corporate culture that supports the creation and integration of an enterprise content strategy?

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Want a Successful Marketing & Content Strategy? Try a Retention Funnel

July 4/2012

content marketing customer service

What role does content marketing play in your organization? Is it simply for increasing traffic and leads? If so, you’re not alone. But what about giving existing customers the opportunity to move to the next level?

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SPEC Work Is Not Spectacular

June 28/2012

Design ux value

Titles come and go in the design world. Today it is more important than ever to build strong relationships offline and start demonstrating our creative solutions to the business community.

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Global Reality

April 19/2012

ux

In 1968 Peter Drucker wrote a book with an elegant title, The Age of Discontinuity. In this book he identified four main topics which he believed would exert a profound influence on the shape of our world.

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