Thoughts By Thought Leaders bridges the digital divide between the web and business communities. Here you’ll find case studies, ideas and experiences that have helped organizations realize real business value in adopting or implementing advanced web practices in #UX, #IA, #CS and #WW.
January 1/2013 Jeff Parks
In a world of such great uncertainty, why is not the evolution of our own thinking and the ideation of how we share ideas the highest of priorities? And by this I don’t mean evolving technologies but rather to question with conviction the diamond like resistance to change within organizations.
October 30/2012 Jeff Parks
The following are slides and sources from my talk at the 3rd annual UX Camp Ottawa conference. Many thanks to volunteers and organizers for a wonderful experience!
September 18/2012 Kate Wilhelm
When I started my role as an information architect over six years ago, I read Rosenfeld and Morville’s polar bear book, which demonstrated through both the author’s credentials (MLIS degrees), and some of the works they cited (like Marcia Bates’ excellent berrypicking article about online browsing and search behaviours), that information science is foundational to the IA discipline. So, while I learned on the job, I also began studying toward an MLIS degree. My goal was to become a better practitioner. And I learned a lot from the readings that I did in the foundation courses.
August 9/2012 Kris Mausser
Content strategy. It’s all well and good that many of the outputs we talk about in the industry are related to tactics, but what about the higher level strategy and implementation? How do organizations go about adopting a corporate culture that supports the creation and integration of an enterprise content strategy?
July 4/2012 Angie Nikoleychuk
What role does content marketing play in your organization? Is it simply for increasing traffic and leads? If so, you’re not alone. But what about giving existing customers the opportunity to move to the next level?
