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Thoughts By Thought Leaders bridges the digital divide between the web and business communities. Here you’ll find case studies, ideas and experiences that have helped organizations realize real business value in adopting or implementing advanced web practices in #UX, #IA, #CS and #WW.

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Evangelizing UX in the Enterprise

July 30/2011

enterprise evangelizing ux

I’ve spent nearly 15 years working in an enterprise environment and my clients have, for the most part, been internal stakeholders. Something that I have personal success with is evangelizing UX in the enterprise. Many UX practitioners fancy giving presentations at conferences and workshops to groups of people who already understand UX and its inherent value;

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