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Thoughts By Thought Leaders bridges the digital divide between the web and business communities. Here you’ll find case studies, ideas and experiences that have helped organizations realize real business value in adopting or implementing advanced web practices in #UX, #IA, #CS and #WW.

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DTDT: What Is Content? [And Who Cares?]

December 6/2011

Content Strategy

If you hang around the user experience world very long, you’ll learn that one of our obsessions is DTDT — no, not Do the Damn Thing — but Define the Damn Thing. Bless our hearts, it can seem that we love little more than endlessly debating the what of what we’re doing.

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