August 9/2012 Kris Mausser
Content strategy. It’s all well and good that many of the outputs we talk about in the industry are related to tactics, but what about the higher level strategy and implementation? How do organizations go about adopting a corporate culture that supports the creation and integration of an enterprise content strategy?
April 10/2012 Kris Mausser
Content. It’s the domain of many within an organization – public relations, marketing, communications, graphic design, and IT. While each can be disparate in their approaches to content, many will default to a common business concept so familiar you don’t need a business degree to understand its value: the target audience.
November 16/2011 Kris Mausser
Here are links to some fantastic resources in the field of Content Strategy. While this emerging discipline is still in its infancy, there are a lot of great thought-provoking articles and tools that will have organizations starting to think about content differently.
November 2/2011 Kris Mausser
Here are links to resources that I recommend to clients, workshop participants and burgeoning web writers. While I don’t endorse any for-profit, I definitely recommend them as being my own personal, go-to resources that I hope you find as much value in as I have over the years.
October 6/2011 Kris Mausser
I was recently asked to speak at the Internet Marketing Conference in Vancouver on the subject of Content Strategy. It seemed fitting that a conference that looks to current trends to drive future business opportunities would find inspiration in a forward-thinking blog I wrote earlier this year outlining the top 10 critical things businesses should know about digital content today if they are going to succeed online, on mobile and on social in the future.