Thoughts By Thought Leaders bridges the digital divide between the web and business communities. Here you’ll find case studies, ideas and experiences that have helped organizations realize real business value in adopting or implementing advanced web practices in #UX, #IA, #CS and #WW.
April 10/2012 Kristina Mausser
Content. It’s the domain of many within an organization – public relations, marketing, communications, graphic design, and IT. While each can be disparate in their approaches to content, many will default to a common business concept so familiar you don’t need a business degree to understand its value: the target audience.
November 16/2011 Kristina Mausser
Here are links to some fantastic resources in the field of Content Strategy. While this emerging discipline is still in its infancy, there are a lot of great thought-provoking articles and tools that will have organizations starting to think about content differently.
November 2/2011 Kristina Mausser
Here are links to resources that I recommend to clients, workshop participants and burgeoning web writers. While I don’t endorse any for-profit, I definitely recommend them as being my own personal, go-to resources that I hope you find as much value in as I have over the years.
October 6/2011 Kristina Mausser
I was recently asked to speak at the Internet Marketing Conference in Vancouver on the subject of Content Strategy. It seemed fitting that a conference that looks to current trends to drive future business opportunities would find inspiration in a forward-thinking blog I wrote earlier this year outlining the top 10 critical things businesses should know about digital content today if they are going to succeed online, on mobile and on social in the future.
July 24/2011 Kristina Mausser
Most companies have a corporate lexicon that was created long before there was a need to categorize, tag and find information electronically. The problem in the digital era, of course, is that an internally derived, communications-driven corporate lexicon may or may not always align with the terms target audiences use to describe the products or services you offer.
