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Thoughts By Thought Leaders bridges the digital divide between the web and business communities. Here you’ll find case studies, ideas and experiences that have helped organizations realize real business value in adopting or implementing advanced web practices in #UX, #IA, #CS and #WW.

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User Research? It’s a Requirement

September 28/2011

research ux

One of the hardest parts of the User Experience process to fit into a project is the up-front user research. There are many reasons for this, many unfounded, that make this the first thing to go when trying to cut down the scope or cost of a project. It seems that user research is the red headed stepchild, always being left out of all the family fun. It’s time that this changes.

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